Email Newsletter Layout Brief
Turn a listing, market update or announcement into a sectioned email outline with subject lines, preheader, blocks and a clear call to action.
New Added
Use it when
Plan a client newsletter, "just listed" email or owner update before you build it in your email tool.
Not for
Sending to purchased lists. Email only people who opted in, and include unsubscribe and address per CAN-SPAM.
The prompt
Fill in the variables (optional)
Type below and the prompt updates. Anything you leave blank stays as a {{variable}} for you to fill in later. Nothing you type leaves your browser.
Goal of the email
Who receives it
Facts and stats to include
Main button
Look and tone
Create an email newsletter brief. Purpose: {{purpose}} Audience: {{audience}} Source content: {{content}} Primary call to action: {{cta}} Brand style: {{style}} Output: 1. Five subject line options (under 50 characters each) and two preheader options (under 90 characters) 2. A block-by-block layout: for each block give type (header, hero image, text, listing card, button, divider, footer), the copy, and image guidance 3. One short P.S. line 4. Footer reminders: unsubscribe link, physical mailing address, equal housing opportunity statement/logo if marketing housing Keep body copy scannable (short paragraphs, under 200 words total). Describe properties, never the people who should live there.
Variables
| Variable | What to enter | Example |
|---|---|---|
{{purpose}} | Goal of the email | Monthly market update for past clients |
{{audience}} | Who receives it | past buyers and sellers who opted in |
{{content}} | Facts and stats to include | Median list price up 3% YoY; days on market 21; 2 new listings; mortgage rates around 6.4% |
{{cta}} | Main button | Get your free home value estimate |
{{style}} | Look and tone | clean, modern, friendly |
Example output
Illustrative output using the example values. Your results will vary by AI tool and inputs. All names and details are fictional.
SUBJECT LINES: "Your November market snapshot" · "Prices up 3%: what it means" · "21 days on market (and falling?)" · "2 new listings + market news" · "Is now a good time to sell?" PREHEADERS: "Quick stats, two new listings, and what to watch next month." · "A 60-second read on your local market." LAYOUT 1. Header: logo, "November Market Update" 2. Hero image: neighborhood street in fall. Text overlay: "Your market in 60 seconds" 3. Text: "Median list prices are up 3% from last year, and homes are selling in about 21 days..." 4. Listing cards ×2: photo, price, beds/baths, "View details" button 5. Button: "Get your free home value estimate" 6. Footer: unsubscribe link, mailing address, Equal Housing Opportunity logo P.S. Thinking about a move in spring? Reply and I'll send a custom pricing snapshot.
Tips
- Paste the brief into your email builder or ask the AI to output HTML for a simple one-column layout.
- Cite the source and date of any market stats.
Fair housing note: this prompt tells the AI to describe the property and the process, not the people, and to treat every applicant or client the same way. AI can still make mistakes. Review the output for anything about protected characteristics (race, color, religion, sex, national origin, familial status, disability, and any state or local protected classes) before you use it.
Works in
Don't paste anything you're not allowed to share (SSNs, bank details, private tenant records) into an AI tool. Check your company's AI policy.
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